Privacy Policy

1. WHO IS THE DATA CONTROLLER

Your personal data is controlled by adidas AG, Adi-Dassler-Straße 1, 91074 Herzogenaurach and adidas España S.A. - Avenida María Zambrano, 31, Edificio WTC Torre Este, 4.ª planta, Zaragoza, 50018, España.

2. WHAT DATA IS PROCESSED ON OUR WEBSITE?

In relation to your visit, we process personal data which is required to establish a secure connection with your browser, to enable the essential functions of our website as well as to provide you with your requested services (e.g., Contact forms, Chat functionalities etc.). Your personal data is processed for the duration of your session or until your requested service is fulfilled.
Moreover, we use cookies for our required purpose (Required Cookies). Please see our “Cookie Notice” for more information.
Please note: This processing activity is mandatory for our website.

3. WHAT DATA IS PROCESSED ON OUR WEBSITE?

We use analytic technologies to analyze your browsing behavior on our website and third-party channels (such as social media platforms, streaming platforms, search engines etc.). We use your personal information to see which adidas services and products you were interested in as well as which areas of our website do you prefer the most. That information helps us to create an overview about the overall usage of our website, services, and products to identify gaps (e.g., user experience) and to further develop them accordingly.
Moreover, we use cookies for our analytic purposes (Functional Cookies). Please see our “Cookie Notice” for more information
Please note: Our analytics activities are based on your consent. You can withdraw your consent at any time under the “Cookie Notice

4. WITH WHOM DO WE SHARE YOUR DATA?

We may share your data with third-parties which we engage to maintain our website, to provide you with your requested services as well as support us with our website. Such service providers include hosting providers, IT service providers, agencies or consultants which may be located outside the European Union (EU) and greater European Economic Area (EEA).
Moreover, we may share your personal information with government authorities, Law Enforcement Officials, courts of law if mandated by law or if required to protect ourselves from legal claims or in case the information is needed to initiate legal proceedings on our behalf.

5. WHAT ARE YOUR RIGHTS?

You can ask adidas for information on your personal data and a copy of it. You also have the right to demand the rectification or deletion of your personal data and the restriction of the processing of it. You can object to the processing, if and insofar as you doubt our legitimate interests in processing your personal data. Where your enquiry has been rejected, we will provide a reason.
You also have the right to lodge a complaint with a supervisory authority in the Member State of your habitual residence, place of work or of an alleged infringement of the GDPR.

6. WHO ARE YOUR CONTACTS?

If you would like to exercise your rights, if you have questions about this Privacy Notice, complaints or wish to contact adidas for any other reason in relation to the processing of your personal data, please contact our adidas helpdesk under:

https://adidas.com/help

ADIDAS AG
World of Sports Adi-Dassler-Straße 1
91074 Herzogenaurach Germany
phone: +49 9132 84 0

Cookies

1. WHAT ARE COOKIES?

Cookie are a piece of data sent by the website to your web browser while you visit our website. Those files are stored in your browser and can be read by us whenever you visit our and/or third-party channels. Below you can see an overview about the cookies we use on our website, their purposes and duration.

2. WHAT COOKIES DO WE USE?

Required Cookies: None

Analytics Cookies:
Name of the Cookie Purpose Duration Details of the third party Data categories
_ga Analyse and measure traffic 1 year Google Analytics Analytics

TRACKING

adidas AG is requesting to process your data by using tracking technologies including the setting of cookies for analytics purposes. Analytic purposes means that we analyze your browsing behavior on adidas and third-party channels, evaluate your interest and use the insights to improve our website, products and services (Analytic purposes). In that regard we may also share your data with our trusted analytics provider. Some of these providers may be located outside the Europea Union (EU) and the greater European Economic Area (EEA). Please note: By disabling "Analytics/ Marketing Cookies" we only conduct mandatory data processing.